77th Street

77^th Street is a clothing company based in Singapore founded by Elim Chew in 1988 with a small shop at Far East Plaza, Singapore. 77^th Street’s unique concept presents discerning shoppers with an unparalleled choice of the trendiest youth fashion brands and accessories from all over the world.

Today, 77^th Street has a stronghold in local street wear fashion and accessories scene with a chain of 12 retail outlets around Singapore.

This should be considered as Singapore’s best as it has honed many successes both local and overseas. Moreover, 77^th Street was the first fashion retailer to win the prestigious “Most Distinctive Brand” of Singapore Promising Brand Award given by The Association of Small and Medium Enterprises (ASME) and Lianhe Zaobao in 2004. In light of this, 77^th Street became the first home-grown brand to place the Singapore flag in the heart of Beijing, China – with the successful launch of the 77^th Street Plaza in the same year.

77^th Street reflects the unique Singapore spirit as it gives an insight on the trends and fashions of many teenagers in Singapore today.

I am grateful for this because it is a well-known local company that has made Singapore famous and reflects the compassionate spirit of Singapore as 77^th Street also adopts 17 needy children from 3rd World Countries through World Vision’s “Feed the Hungry” program.

77th Street - ION Orchard Branch